Built on trust.
Driven by transparency.
Alloy is modernizing how people buy and sell gold, silver, and jewelry, making the process simple, transparent, and fair.
Brandon Aversano
Founder & CEO
Our Founder’s Story: Why We Built Alloy
Built on trust.
Driven by transparency.
Alloy is modernizing how people buy and sell gold, silver, and jewelry— making the process simple, transparent, and fair.
Brandon Aversano
Founder & CEO
Built on trust.
Driven by transparency.
Alloy is modernizing how people buy and sell gold, silver, and jewelry— making the process simple, transparent, and fair.
Brandon Aversano
Founder & CEO
Our Founder’s Story: Why We Built Alloy
$20M+
Paid out to clients nationwide
Thousands
Of happy clients across the United States
Top Rated
4.8 stars on Trustpilot and 4.7 on Google
Real People, Real Service.
Bringing expertise, care, and trust to every gold exchange.
Brandon Aversano
CEO & Founder
Brandon brings his experience from Deloitte, JetBlue, and Chase, along with a passion for leading and innovating in the tech industry, to Alloy. He loves cooking, taking his dog for walks, and traveling.
Amy Maass
CX Manager
Amy is a seasoned Customer Service Manager with experience supporting clients across diverse industries. She is dedicated to client success, exceptional service, and strong client relationships.
Ramon Khan
Head of Marketing
Ramon is a digital marketer with 10+ years of experience in SEO, eCommerce, analytics, CRO, content strategy, SEM, UX, and UI. Ramon loves spending time with his family, nature, and tech.
Autumn Hernandez
Marketing Analyst
Autumn specializes in content strategy, SEO, and digital publishing. She helps create educational content, build marketing partnerships, and connect customers with valuable resources and information.
Why Choose
The Alloy Market
Alloy is a trusted, transparent leader in the gold buying industry, serving customers nationwide with competitive payouts and exceptional service. Whether you’re selling gold or silver, our experienced team is committed to delivering a simple, secure, and rewarding experience.
While many gold buyers rely on gimmicks and low offers, Alloy focuses on fairness, transparency, and maximizing value for our customers. We’re proud to be raising the standard in an industry that deserves better.
Our Mission
At Alloy, our mission is to create a simple, transparent, and customer-first way to sell gold and jewelry. We strive to deliver exceptional service, fair value, and support when it matters most, helping customers navigate life’s important moments with confidence and ease.
Our Vision
Our vision is to revolutionize the gold exchange industry by establishing Alloy as the leading platform for individuals seeking to sell their precious metals and jewelry, backed by an exceptional selling experience, a wide network of trusted partners, and a focus on fairness and trust.
Our Philosophy
At Alloy, our philosophy is rooted in transparency, empathy, and exceptional service. We believe in treating each customer as a unique individual and providing a safe, trustworthy platform to sell their gold and jewelry. With fairness and compassion at our core, we strive to create memorable and positive experiences for every customer.
Our Values
We believe businesses can grow with a conscience and succeed with a soul.
Our core values define who we are and guide our every decision.
Transparent
We believe in open and honest communication, providing clear information about the selling process, offering evaluation recordings, and issuing top-dollar prices for gold, ensuring transparency at every step.
Accurate
Putting customers first, we strive to exceed expectations by delivering an exceptional experience, personalized service, and industry-leading value, building strong and lasting relationships.
Human
With empathy at our core, we understand the emotional significance of selling gold and jewelry. We approach every interaction with compassion, providing support, guidance, and a caring environment for our customers throughout their journey.
Our Community
Our Associations
Trusted Partnerships and Recognized Accreditations
Raising Awareness
and Giving Back
Did you Know:
Gold mining is one of the most ecologically destructive industries, wreaking havoc on the environment. Crafting a single gold wedding ring generates a staggering 20 tons of mine waste, leaving a long-lasting negative impact on delicate ecosystems worldwide.
Regrettably, our insatiable hunger for gold is further intensifying ecological concerns, as a whopping 55% of the world’s total demand for new gold comes from luxury jewelry brands.
When you sell your gold or precious metal jewelry to the Alloy Market, you’re not just pocketing a top-dollar payout – you’re also giving your beloved treasures a second chance to shine. Beyond that, you’re making a stand for sustainability, reducing the need for new gold mining and safeguarding the well-being of our precious planet and its inhabitants.
