We’re honored you’re here.
Check out a video of our founder explaining who we are and how we got started.
The Alloy Market
Alloy is your most trusted and transparent partner in the gold buying industry. With a loyal following of satisfied customers across the United States and unbeatable payouts, you can rest assured you’re getting the best experience and largest payout possible. So whether you’re trading in shimmering gold or sparkling silver, our expert team has got your back.
“Gold Buyers” have popped up across the board with shockingly low buying prices and poor customer experiences. With their offers of “bonus coupons,” “gold parties,” “gold mail-in kits,” and dubious guarantees, these companies convince customers to sell their gold for sometimes a mere 30% of their true worth. We’re proud to be different and we’re excited to be changing an industry that needed to be changed.
At Alloy, our mission is to provide a customer-friendly and transparent platform where individuals can sell their gold and jewelry at great prices, supported by exceptional service and transparency. We’ll be there for you during life’s significant events that may cause financial strain, offering understanding, compassion, and a seamless selling experience.
Our vision is to revolutionize the gold exchange industry by establishing Alloy as the leading platform for individuals seeking to sell their precious metals and jewelry backed by an exceptional selling experience, a wide network of trusted partners, and a focus on fairness and trust.
At Alloy, our philosophy is rooted in transparency, empathy, and exceptional service. We believe in treating each customer as a unique individual, providing a safe and trustworthy platform to sell their gold and jewelry. With fairness and compassion at our core, we strive to create memorable and positive experiences for every customer.
We believe businesses can grow with a conscience and succeed with a soul.
Our core values define who we are and guide our every decision.
We believe in open and honest communication, providing clear information about the selling process, offering appraisal recordings, and issuing top-dollar prices for gold, ensuring transparency at every step.
Putting customers first, we strive to exceed expectations by delivering an exceptional experience, personalized service, and industry-leading value, building strong and lasting relationships.
With empathy at our core, we understand the emotional significance of selling gold and jewelry. We approach every interaction with compassion, providing support, guidance, and a caring environment for our customers throughout their journey.
Trusted Partnerships and Recognized Accreditations
4.8 Average Rating
and Giving Back
Regrettably, our insatiable hunger for gold is further intensifying ecological concerns, as a whopping 55% of the world’s total demand for fresh gold emanates from upscale jewelry labels.
When you sell your gold or precious metal jewelry to the Alloy Market, you’re not just pocketing a top-dollar payout – you’re also giving your beloved treasures a second chance to shine. Beyond that, you’re making a stand for sustainability, reducing the need for new gold mining and safeguarding the well-being of our precious planet and its inhabitants.