Best Price Guaranteed!

Sell Gold Jewelry Online For Cash

Easy, Risk-Free, No-Obligation Process

  • Free, No-Obligation Appraisal Kit
  • Free Insured Shipping & Returns
  • Get Paid Quickly and Securely
  • No Hidden Fees or Charges
  • BBB Accredited Business

4.7 Average Rating

Our Associations

Trusted Partnerships & Recognized Accreditations

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Industry-best payouts are lightning fast and guaranteed to beat any competitor online or in-store.


View your recorded video appraisal from unboxing to final offer as if you’re in the lab with our experts.

Quick &

It’s never been easier to get paid for your items. Getting started takes less than two minutes!

Satisfaction Guaranteed

Work with a dedicated Alloy Advisor assigned to your order to get human support from beginning to end.

Meet Alloy

Alloy offers a seamless and efficient way to sell your gold, silver, and platinum jewelry, regardless of its condition. Our focus is on providing the utmost transparency and value to our customers. You’ll always know exactly what to expect and the amount you’ll receive.

At Alloy, we are committed to transparency and fairness, ensuring you get the best possible value for your items. Whether you need extra cash or simply want to declutter your jewelry collection, Alloy is here to support you every step of the way.









Easy as 1, 2, 3!

Just three steps to get started with no commitments, $5K of insurance, and free returns.

Click “Get Started” to get your instant estimate

We’ve made the entire process a breeze. Simply click “Get Started” to get your instant estimate and claim your free Alloy Appraisal Kit. You’ll also be assigned a dedicated Alloy Advisor so you have real human support from beginning to end.

Get shipping & up to $100K of insurance, 100% Free

We take care of everything – shipping, insurance, and tracking – all free of charge. Your gold is protected every step of the way. Your Appraisal Kit includes a pre-paid, pre-labeled, and fully insured return parcel.

Review & accept an
industry best offer

Appraising jewelry requires a meticulous process including a detailed inspection, precise weighing, comprehensive testing using x-ray and state of the art lab equipment, extensive research, rigorous documentation, and an accurate valuation. Once our team appraises your items, your Alloy Advisor will send you a confirmed and leading cash offer.

Get Paid Quickly
on the Same Day

Once our experts have appraised your items and generated an offer, your Alloy Advisor will quickly send you a top-dollar cash offer. Rest assured your payout will be triggered promptly on the very same day you accept the offer. Nearly 100% of our customers accept their industry-best offer!

Recent Payouts

Get the highest payout

Alloy offers the best possible payout for your gold, silver, and platinum jewelry. We’re able to do this because we’ve built strong relationships with large refiners of precious metals. These refineries use gold in other everyday products like electronics, vehicles, and even healthcare equipment.

We’re also able to give you the highest payout for your gold because we’re a digital only buyer. By reducing our overhead costs, we’re able to pass that savings on to you in the form of a higher payout for your gold jewelry.

Why Alloy

As a customer, you’ll have little stress and receive the largest payout.

Others Online Buyers
  • No instant estimates
  • Confusing and long process
  • Reputation concerns
  • Inconsistent payouts
  • Accurate instant estimates
  • Free shipping & insurance
  • Video recorded appraisals
  • Industry-best cash offer
Store Buyers
  • Negotiation required
  • Poor and challenging experience
  • Low payouts
  • Intimidation tactics
NPS Rating
Average Customer Rating
Offer Acceptance Rate
Years Combined Experience

Download the App
To Get An Instant Estimate

Get a free instant estimate on our app! No more waiting around for weeks to receive your hard-earned cash. Download the Alloy app and see how easy it is to transform your gold, silver, and platinum jewelry into instant cash.

Don’t Take Our Word For It

See what people are saying after selling their precious metals, gold, and jewelry to us for instant cash.

Chris Johnson

Outstanding service! They gave me the best rates for my gold. A financial lifesaver when I needed it. Thank you, team!

Bonnie Williams

Professional, quick, and best price in town for my gold. The whole experience was surprisingly enjoyable. It’s my go-to place now!

Jackie Harrigan

Prompt, friendly, and equitable. They gave top dollar for my gold. I appreciate their transparency. I won’t go anywhere else.

Contact Info
Corporate HQ

41 University Drive, Suite 423, Newtown, PA 18940