Frequently Asked
Questions

General Info

Alloy Market was founded in response to CEO Brandon Aversano’s personal experience selling gold to help cover medical expenses after being diagnosed with cancer in 2022. He noticed the need for a more customer-friendly, tech-forward option for gold buying. Launched in June 2023, Alloy prides itself on certified expert appraisals, transparent processes, and guaranteed top payouts. Alloy has paid customers millions of dollars since our founding.

We offer an at-home pickup service with FedEx and convenient drop-off locations nationwide, and service all 50 states and US territories. Our corporate headquarters is located in Bucks County, Pennsylvania, and our metals testing lab is outside of Philadelphia.

Our services are available by appointment only through our Alloy Appointments program, which allows us to provide a more personalized, focused experience. Please call us at (888) 672-1471 to schedule.

Every customer is assigned a dedicated Alloy Advisor for their order to help throughout the process. Your Alloy Advisor can help answer any questions, and they’ll be your first point of contact at Alloy. This is our way of making sure you feel supported through your entire sale. You can connect with one of our dedicated Advisors by texting or calling us at (888) 672-1471.

The Alloy service is currently available in the USA only, but we plan to expand to service other countries in the future.

The Payouts

Once your free Alloy Kit is returned, Alloy unboxes every parcel under video recording in our metals testing lab to ensure your items’ safety and verify authenticity. We then test for purity/grade/karat and weigh everything on a licensed, inspected scale. Our certified best-price-guaranteed offer is sent soon after your inspection is complete. If you accept before 5 pm ET, Alloy initiates your payment the same day. Please note that PayPal payments process instantly, while ACH/Direct Deposit can take ~48 hours to clear your bank account. This process applies to all gold, jewelry, coins, or bullion, providing a fair and accurate market value for items in any condition.

Four key steps determine the gold value:

Purity (Karat): A gold item’s karat rating (e.g., 24K, 18K) is tested using methods such as electronic, acid, or X-ray fluorescence (XRF) to identify how much pure gold it contains.

Weight: The item is weighed in grams or troy ounces using a state-licensed scale. Any other materials or stones are excluded from the measurement.

Market Price: Evaluators track gold’s fluctuating market price, which updates every 60 seconds to ensure accurate, competitive offers.

Evaluation: The item’s value is calculated by multiplying the weight of its gold content (purity × total weight) by the current market price.

If you accept your offer before 5 pm ET, Alloy initiates your payment the same day. Please note that PayPal payments process instantly, while ACH/Direct Deposit can take ~48 hours to clear your bank account. 

If you accept your offer before 5 pm ET, Alloy initiates your payment the same day. Please note that PayPal payments process instantly, while ACH/Direct Deposit can take ~48 hours to clear your bank account.

The spot price of gold, silver, platinum, and palladium is the cost of a single (troy) ounce of gold at any given moment in time. Buyers and sellers worldwide use the spot price to determine the price of various metals.

Alloy provides a complimentary service, including a free Alloy Kit and a pre-paid, insured FedEx Express return envelope. Unlike many other precious metal buyers, we cover these costs to ensure a transparent, convenient experience while securing the highest payouts for you. If you choose not to accept our offer, we will return your precious-metal items at no cost. As part of our commitment to sustainability, we also encourage recycling items that don’t contain precious metals.

Yes! Simply provide an official final offer from a competitor by calling (888) 672-1471 or emailing [email protected].

Alloy will match any competitor’s offer up to 95% of the melt value. 

To qualify for the Best Offer Guarantee, you must:

Yes, we regularly offer bonuses and promo codes! To qualify for an Alloy bonus, your transaction must be a minimum of $199. For details on current bonuses, please visit www.thealloymarket.com or call/text an Alloy Advisor.

What We Buy

Alloy buys gold, silver, platinum, and palladium items. From jewelry and bullion to dental gold and silverware, Alloy is your destination for a wide range of precious metals. Visit the “Items You Can Sell” page for more details on what we accept.

Alloy buys all colors and purities of gold, from yellow, white, and rose to 10K through 24K. Different hues result from mixing pure gold with metals like copper or palladium, while purity (measured in karats) ranges from 10K (41.7% gold) to 24K (99.9% gold). Whether it’s jewelry, bullion, or dental gold, Alloy offers competitive prices based on weight and purity. Visit the “Items You Can Sell” page for more details.

Yes, the Alloy Market does buy dental gold, including gold dental crowns and bridges. Dental gold is a valuable material used in the production of dental restorations such as crowns and bridges due to its durability, biocompatibility, and resistance to corrosion.

Our offers are based primarily on each item’s precious metal weight and purity, as your valuables are repurposed for industries like healthcare, electronics, and transportation. The majority of the value of small jewelry items lies in the metal itself. Please note: Alloy does not provide stone removal or return services.

For items with significant diamond value, we’ve partnered with Worthy.com, a specialist in the diamond jewelry industry. You may also consider peer-to-peer platforms (e.g., eBay or OfferUp) for potentially higher bids, though these can involve a longer and more complex sales process.

Through every step, Alloy remains dedicated to transparency and delivering the industry’s best pricing on your gold and other precious metals. For more information, please contact us at (888) 672-1471.

Check out our “Items You Can Sell” page for more details. Alloy pays out for any style of jewelry, including but not limited to rings, earrings, bracelets, necklaces, chains, pendants, charms, anklets, etc.

Yes, Alloy buys fine and sterling silver, including sterling flatware. Check out our “Items You Can Sell” page for more details or text/call an Alloy Advisor at 888-672-1471 to learn more.

At Alloy, the condition of your jewelry doesn’t impact its value. We purchase broken, damaged, or incomplete pieces because the gold content remains unchanged. It’s common for us to receive single earrings, broken bracelets, partial necklaces, and rings without stones—all of which still hold value based on their metal content.

Only refined items are evaluated. While we accept pure 24K gold nuggets, we do not purchase panned gold, rocks containing gold, or any unrefined forms. Our focus is on providing a straightforward, transparent process for selling gold jewelry. For more details, visit our “Items You Can Sell” page.

Yes, we purchase gold bars, rounds, and pure gold coins. Rounds are coin-shaped but not intended for commerce. We do not purchase coins meant for currency, such as quarters or dimes, coins with less than 90% silver purity, or U.S. silver coins minted after 1964.

Our focus is solely on the metal’s value on the day you wish to sell it, not on its antique (or numismatic) value. If you have bars or rounds you’d like to sell, please feel free to contact us for a transparent and efficient selling process.

Please note that we do not purchase US currency, such as Morgan or Peace dollars.

The Process

Once Alloy’s lab receives your valuables, our in-house experts promptly evaluate them, and you’ll receive a best-price guarantee offer by email and text on the same day.

We provide an offer within 24 hours of receiving your items. As soon as our experts have your valuables, they’re appraised promptly, and we’ll deliver a best-price guarantee offer the same day.

We’ll make every attempt to reach you by email, text, and phone for 48 hours after sending you an official offer.

Alloy services are 100% no-obligation and risk-free. If you’re not satisfied at any point along the way, including with your final offer, you can request a free return of your valuables.

Alloy provides a complimentary service, including a free Alloy Kit and a pre-paid, insured FedEx Express return envelope. Unlike many other precious metal buyers, we cover these costs to ensure a transparent, convenient experience and secure the highest payouts for you.

If you choose not to accept our offer, we will return your precious-metal items at no cost. As part of our commitment to sustainability, we also encourage recycling items that don’t contain precious metals.

You will receive an Item Safety Bag and a pre-labeled, pre-paid, and fully insured FedEx Express return envelope in your complimentary Alloy Kit. If you need a larger parcel or additional insurance, please contact your Alloy Advisor at (888) 672-1471 for assistance.

Trusted Buyer

Our customers say it best—check out our TrustPilot reviews! We’re also a BBB-accredited business. If you have any questions about our operations, please contact your Alloy Advisor, email us at [email protected], or text/call (888) 672-1471 to speak directly with a team member.

We vet all our shipping partners thoroughly. FedEx Express is a safe way to send us your valuables. All shipments automatically include $25K of insurance once photos are texted/emailed to our Alloy Advisors at (888) 672-1471 or [email protected]. We can insure your items up to $100K of your shipment. All shipments are insured by Lloyd’s of London

Alloy offers the easiest, most trusted, and one of the largest digital platforms for buying gold, silver, and platinum jewelry.

By using Alloy, you’ll receive:

Our highest priority at Alloy is providing you with the best customer service possible. At any stage of the process, you may call us directly at (888) 672-1471 or email us at [email protected]. One of our Alloy Advisors will contact you right away to answer your questions or discuss your concerns.

Customer Service

We are seriously committed to providing a level of customer service you won’t find anywhere else. Reach out to us directly at (888) 672-1471 or email us at [email protected], and we’ll get back to you immediately to help out.