Frequently Asked
Questions

General Info

Brandon Aversano (CEO) and team. Learn more about Alloy on our About Us page to learn more about who we are and what we stand for. Know that you’re always working with certified and expert appraisers who will offer you the absolute best value in the most transparent way.


Alloy Market began shortly after Brandon Aversano was diagnosed with cancer in 2022. Upon trying to sell gold jewelry to pay down his medical debt, he recognized a major gap in the market: there wasn’t a customer-friendly, tech-forward, digital-first company in the market to purchase gold. As a result, Alloy launched in June 2023 as the most customer friendly and highest paying gold buying company -guaranteed! Since launching, we’ve paid out over $1,000,000+ to our customers with an average payout of $1,400.

Our corporate headquarters is located in Bucks County, Pennsylvania and our metals testing lab is outside of Philadelphia. Our corporate employees are located all across the country.

While we are able to offer in person estimates to walk-in customers, please note that visits to our corporate facility are by appointment only. If you would like to schedule an appointment, please call (888) 672-1471 to speak with an Alloy advisor and schedule your appointment. Please be aware that our corporate headquarters does not store or process metals on-site; all processing is conducted at our secure processing facility for security purposes.

Every single customer gets a dedicated Alloy Advisor for their order to help throughout the process. Your Alloy Advisor can help answer any questions and they’ll be your first point of contact at Alloy. This is our way of making sure you feel secure.

The Alloy service is currently available in the USA only but we plan to expand to service other countries in the future.

The Payouts

Alloy unboxes all parcels under video recording in our metals testing lab to protect our customers. Once opened, valuables are tested for purity/grade/karat and weighed using a licensed and inspected scale. An Alloy Advisor will reach out with a certified best-price-guaranteed offer. When you accept your offer before 5pm ET, you’ll be paid out the very same day. Alloy uses the same process to determine the value of all gold or other jewelry items, such as coins or bullion. This evaluation establishes a fair and accurate market value for your gold or other jewelry.

Gold is evaluated using the following steps:

1. Purity: The purity of gold is measured in karats (K), with 24K being pure gold. Gold items are often made from alloys that contain other metals, so the purity of the gold content needs to be determined. This can be done using various testing methods, such as electronic testing, acid testing, or X-ray fluorescence (XRF) analysis.

2. Weight: The weight of the gold item is measured in grams or troy ounces. Accurate weighing scales licensed by the State of Pennsylvania are used to determine the precise weight of the gold items, excluding any other materials or stones present in the item.


3. Market price: The current market price of gold is an essential factor in determining the value of gold items. Gold prices fluctuate daily based on supply and demand, economic factors, and global events. Evaluators stay up-to-date with the latest market trends and have pricing data refreshed every 60 seconds to provide industry leading offers.


4. Evaluation: Based on the purity, weight, and current market price of gold, evaluators calculate the value of the gold item. For example, if a gold item has a purity of 18K and weighs 10 grams, the gold content is 7.5 grams (as 18K gold contains 75% gold). The value is calculated by multiplying the weight of the gold (7.5 grams) by the current market price per gram.


Once the gold appraisal is complete, you will receive an offer based on the determined value. Offers for gold are provided within the same day of evaluation, and payment is issued the same day you accept the offer as long as the offer is accepted before 5pm ET.

Alloy pays the most because we have the strongest relationships with suppliers in the industry and we pass that benefit on directly to you so you get the highest payout, guaranteed. Alloy guarantees a minimum payout of 70% of the melt value for precious metals such as gold, platinum and palladium, and 60% for sterling or fine silver. Alloy pays a minimum of 85% for 24K gold or bullion.

When you accept your offer before 5pm ET, you’ll be paid the very same day. You can choose from several payout methods including:

• Check by mail Check by mail (7-14 business days)
• ACH/direct deposit (2-3 business days)
• PayPal® (immediately)
• Venmo® (immediately)
• Wire (same day)

The spot price of gold, silver, platinum and palladium is the cost of a single (troy) ounce of gold at any given moment in time. Buyers and sellers all over the world use the spot price to determine the price of various metals.

Alloy doesn’t ask you to pay for using our services. We send you a free Alloy Appraisal Kit including a pre-labeled, pre-paid FedEx Express return envelope including $5K of insurance. You can request a complimentary return at any point in the process.


To maintain our high standards and keep our operations running smoothly, we deduct a small percentage from the final price of your sale. This fee is minimal compared to other gold or precious metal buying services, ensuring you still receive the best price in the industry. Our goal is to offer maximum value and transparency, making the process as convenient and beneficial for you as possible.

Alloy will never charge you for returning valuables made of precious metals (e.g. gold jewelry). On occasion, we are required to charge a small return shipping fee if we’re unable to make you an offer on your items (e.g., gold dust, rocks, ungraded metals, electronics, etc.). This is typically only the case in the event none of the items sent to Alloy contain precious metal.

We absolutely will. Please contact your Alloy Advisor directly or email [email protected] with an official final offer from a competitor and we’ll match it up to 100% of the current day’s spot price.

Yes, we often run bonuses and promo code offers. Feel free to check out our site repeatedly or reach out to us at [email protected] any time to see if we’re currently running promotions.

We will match 100% of competitors’ prices or if we can’t beat any competitors offer, we will send your items back free of charge.

What We Buy

Alloy specializes in purchasing gold, silver, platinum, and palladium items. Check out our “Items You Can Sell Page” for more information.

Gold: We buy various types of gold, including gold jewelry, gold bullion, and even dental gold.

Silver: We accept items like silver necklaces and chains, silverware, and other silver collectibles.

Platinum and Palladium: While our primary focus is on gold and silver, we also purchase items made from these metals.

Please note Alloy only purchases diamonds greater than one (1) carat as diamonds smaller than one (1) carat are most often not able to be resold or re-purposed. 

Check out our “Items You Can Sell” page for more details. Alloy happily purchases all types of gold including yellow, white, and rose gold. We also purchase all purities of gold, from 8K up to pure 24K gold. 

Not sure what the different colors of gold are? Pure gold is often mixed with other metals or elements to give it a more colorful appearance.

Rose gold comes from carefully blending copper with pure gold and the result is a floral pink hue that’s perfect for jewelry purposes.

White gold is elegant and modern, made by carefully blending pure gold with other precious metals like silver and palladium. It’s often a popular choice for wedding bands and wedding rings.

Gold purity is measured in karats, with 24-karat gold being the purest form, containing 99.9% gold. The different gold purities range from 10-karat, which contains 41.7% gold, to 14-karat with 58.3% gold, 18-karat with 75% gold, and 22-karat with 91.6% gold.

These varying purities are often used in different types of gold items, such as jewelry, bullion, and dental gold. Alloy welcomes gold items of all purities, ensuring that customers have a reliable platform to exchange their gold valuables for the highest prices. Whether you possess a piece of heirloom jewelry or investment-grade gold bullion, Alloy caters to your needs by providing competitive offers based on the gold’s purity and weight.

Yes, the Alloy Market does buy dental gold, including gold dental crowns and bridges. Dental gold is a valuable material used in the production of dental restorations such as crowns and bridges due to its durability, biocompatibility, and resistance to corrosion.

Alloy specializes in purchasing valuables made of precious metals. On occasion, we’re able to purchase stones, though typically only those above one (1) carat in size. 

If your stone is larger than one (1) carat (including diamonds, rubies, emeralds, sapphires, etc.), please contact your Alloy Advisor at [email protected] or 888-672-1471 to discuss pricing directly. You will not receive a separate offer for your stones. We encourage our customers to remove stones smaller than one (1) carat as Alloy is unable to provide stone removal and return services. 

In the spirit of transparency, most of the value in diamond jewelry actually comes from the gold or other precious metal and not necessarily the diamond. 

Check out our “Items You Can Sell” page for more details. Alloy pays out for any kind of jewelry including but not limited to rings, earrings, bracelets, necklaces, chains, pendants, charms, anklets, etc.

Yes, Alloy buys fine and sterling silver, including sterling flatware. Check out our “Items You Can Sell” page for more details.

The condition of your jewelry does not affect your offer. We purchase broken, damaged, or jewelry with missing parts or pieces because the value of gold remains unchanged regardless of its condition. For example, we often receive single earrings, broken bracelets, pieces of necklaces, and rings without stones. Our average cash offer is $1,400, ensuring you get the best value for your gold items.

Alloy specializes in purchasing valuables made of precious metals. If you wish to keep the stones but sell the metal, it’s best to have them removed prior to sending us your items. Because Alloy does such a high volume of business, we can’t offer a stone removal service. On occasion, we’re able to purchase stones, though typically only those above one (1) carat in size. 

If your stone is larger than one (1) carat (including diamonds, rubies, emeralds, sapphires, etc.), please contact your Alloy Advisor at [email protected] or 888-672-1471 to discuss pricing directly. You will not receive a separate offer for your stones. We encourage our customers to remove stones smaller than one (1) carat as Alloy is unable to provide stone removal and return services. 

In the spirit of transparency, most of the value in diamond jewelry actually comes from the gold or other precious metal and not necessarily the diamond. 

Alloy specializes in purchasing gold jewelry and other refined precious metal items. While we do accept gold nuggets of pure 24K gold, we do not purchase panned gold, rocks with gold in them, or unrefined gold in other forms. Our focus is on providing a straightforward and transparent process for selling gold jewelry. Check out our “Items You Can Sell” page for more details. 

Yes, at Alloy, we purchase gold bars, rounds, and coins made of pure gold. Rounds are coin-shaped but not intended for commerce. We do not purchase coins meant for currency, such as quarters or dimes. Our focus is solely on the value of the metal on the day you wish to sell it, not on any perceived or antique value. If you have bars or rounds you’d like to sell, please feel free to contact us for a transparent and efficient selling process.

The Process

As soon as Alloy’s lab receives your valuables, they are swiftly evaluated by our in-house experts. You’ll receive a best price guaranteed offer via email, text, or phone call the same day. 

We give you an offer the same day we receive your items, less than 24 hours after receiving them. Our team of experts will appraise your valuables the moment they arrive, and within the same day, we’ll make you a best price guaranteed offer.

We’ll make every attempt to reach you by email, text, and phone for 48 hours after sending you an official offer. After 48 hours, we’ll assume you’ve accepted the offer and we’ll initiate your payout via your preferred method. 

Alloy is 100% no-obligation and we guarantee you we pay the most in the industry. If you’re not satisfied at any point along the way including with your final offer, you can request a free insured return of your precious metal items. 

Alloy will never charge you for returning valuables made of precious metals (e.g. gold jewelry). On occasion, we are required to charge a small return shipping fee if we’re unable to make you an offer on your items (e.g., gold dust, rocks, ungraded metals, electronics, etc.). This is typically only the case in the event none of the items sent to Alloy contain precious metal. 

You will receive an Item Safety Bag and a pre-labeled, pre-paid, and fully insured FedEx Express return envelope in your complimentary Alloy Appraisal Kit. If you need a larger parcel or additional insurance, please contact your Alloy Advisor for assistance.

Trusted Buyer

Our customers say it best: Check out our TrustPilot reviews. We are also a BBB accredited business. If you have any questions about our business or how we operate, reach out to your Alloy Advisor or [email protected] or text/call us at 888-672-1471 and you can speak with us directly to address any of your concerns.

We vet all of our shipping partners at length. FedEx Express is a safe way to send us your valuables. All shipments automatically include $5K of insurance. We can insure your items up to $100K of your shipment. All shipments are insured by Lloyd’s of London

Alloy offers the easiest, most trusted, and one of the largest digital platforms for buying gold, silver, and platinum jewelry. By using Alloy, you’ll receive:
• Transparent Offer Process: We provide clear and honest evaluations, ensuring you understand how we determine the value of your items.
• Incredibly Fast Payouts: Our efficient system guarantees quick payments, so you get your money without delay.
• Exceptional Customer Service: Every customer is assigned a dedicated Alloy Advisor to guide you through the process, answer your questions, and ensure a smooth experience.
• Guaranteed Highest Payouts: We guarantee the highest payouts in the industry, ensuring you get the best value for your precious metals.

By choosing Alloy, you’ll benefit from a better overall experience and guaranteed higher payouts compared to local jewelry stores or pawn shops.

Customer Service

We are seriously committed to providing a level of customer service you won’t find anywhere else. Reach out to us directly at [email protected] and we’ll get back to you immediately to help out.