Why Choose Alloy?

Learn more about why Alloy is the best choice in the industry to sell your gold and precious metals.

Instant Estimates

It’s never been easier to get paid for your items. Get a free instant estimate on our mobile app to see what your items are worth!


View your recorded video appraisal from unboxing to final offer as if you’re in the lab with our experts.

Highest Payouts

Industry-best payouts are lightning fast and guaranteed to beat any competitor online or in-store.

Satisfaction Guaranteed

Work with a dedicated Alloy Advisor assigned to your order to get human support from beginning to end.

We work to ensure your satisfaction

Better Than The Rest

Receive the gold standard with our service, where you enjoy the highest payments, absolute transparency, quick and easy transactions, and satisfaction guaranteed.

At “Better than the Best,” we set the bar high, promising industry-best value, open communication, effortless processes, and customer satisfaction that outshines the competition. Our team works tirelessly to give you the most transparent experience.

Trusted and reliable service

Service You Can Trust

With Alloy, you’re treated to the best payouts, free shipping, a risk-free process, and guaranteed safety. We’re a digital-only buyer offering generous payouts, insurance-covered shipments, hassle-free returns, and the utmost respect for your items.

We are here to ensure your journey is seamless, secure, and satisfying. Safety is our commitment as we handle your valuables with sincerity and precision. Turn your gold into gain, risk-free, with Alloy.

Best Value

We pass on our savings as a digital buyer directly to you so you get the biggest payout.

Free Shipping

Free shipping with a minimum of $25K of insurance and free returns promptly upon request.

Risk Free

If you change your mind at any time, your items are returned insured and shipped free of charge.

Safety Guaranteed

Your items are always treated with the sincerity, accuracy, and appreciation they deserve.

Why Alloy

As a customer, you’ll have little stress and receive the largest payout.

Others Online Buyers
  • No instant estimates
  • Confusing and long process
  • Reputation concerns
  • Inconsistent payouts
  • Accurate instant estimates
  • Free shipping & insurance
  • Video recorded appraisals
  • Industry-best cash offer
Store Buyers
  • Negotiation required
  • Poor and challenging experience
  • Low payouts
  • Intimidation tactics

Why Our

Prices are Unbeatable

Curious about how we’re able to make such high offers to you for your gold? Here’s our secret: at Alloy, we only conduct transactions digitally, allowing us to keep our overhead costs to a minimum and we have the best industrial partnerships in the world for recycling your gold. With over three decades of industry expertise, we’ve got your back.

Whether you’re seeking a lucrative sale today or seeking sage advice from our appraisers, Alloy is here for you. Our team of friendly experts is poised to assist with any inquiry, no matter how big or small. Reach out to us now and let us help you get your payout in record time.

NPS Rating
Average Customer Rating
Offer Acceptance Rate
Years Combined Experience

Our Associations

Trusted Partnerships and Recognized Accreditations


Transparent Pricing

When it comes to transparency, we don’t just talk the talk, we walk the walk. We offer customers the most current prices (refreshed every 60 seconds) for gold, silver, and platinum so they can make informed decisions before completing a sale. Plus, unlike any other gold buyer, you can request to see the recording of your appraisal at any time. With Alloy, you’ll never have to second-guess your sale – our commitment to transparency ensures that you get the best deal possible every single time.

Don’t Take Our Word For It

See what people are saying after selling their precious metals, gold, and jewelry to us for instant cash.

Chris Johnson

Outstanding service! They gave me the best rates for my gold. A financial lifesaver when I needed it. Thank you, team!

Bonnie Williams

Professional, quick, and best price in town for my gold. The whole experience was surprisingly enjoyable. It’s my go-to place now!

Jackie Harrigan

Prompt, friendly, and equitable. They gave top dollar for my gold. I appreciate their transparency. I won’t go anywhere else.

Download the App
To Get An Instant Estimate

Get a free instant estimate on our app! No more waiting around for weeks to receive your hard-earned cash. Download the Alloy app and see how easy it is to transform your gold, silver, and platinum jewelry into instant cash.