A Better Way to Source Estate Jewelry Inventory

Alloy sources a steady flow of pre-owned gold, silver, and platinum jewelry through our acquisition network. For our private showings, each piece is evaluated and selected with resale in mind. Our wholesale program is designed for businesses that need consistent inventory, not one-off deals.

Rather than selling wholesale lots, we curate selections based on what your customers want and what you actually sell.

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How it Works

Tell Us What You’re Looking For

We will get on a brief call to discover what jewelry you’re looking for:

  • Items (rings, necklaces, etc.)
  • Metals (gold, platinum, silver)
  • Styles (Art Deco, Retro, Vintage, Modern)
  • Price points that align with your resale range

This helps us to curate a showing that closely meets your needs.

We Curate a Private Selection

We focus on pre-owned jewelry made from precious metals, including gold, platinum, and sterling silver. Each piece is evaluated and tested for authenticity and metal content before being included in a selection.

Each piece is evaluated for authenticity, metal content, and resale potential before being included in a selection. Based on your discovery call, our in-house team will curate a private selection tailored to your inventory needs.

Review via Virtual Showing

You’ll be invited to join our team for a virtual showing of your curated selection, where we’ll walk through each piece in real time.

This gives you the opportunity to ask questions, review details, and evaluate what fits your inventory before making any decisions.

For those in the Newtown, PA area, in-person showings can also be arranged.

Purchase What Makes Sense

There’s no minimum purchase requirement; you’re free to select only the pieces that make sense for your business.

This allows you to stay flexible, manage your inventory strategically, and focus on what you know will sell.

Our goal is to support ongoing relationships, not one-time transactions.

Review via Virtual Showing

You’ll be invited to join our team for a virtual showing of your curated selection, where we’ll walk through each piece in real time.

This gives you the opportunity to ask questions, review details, and evaluate what fits your inventory before making any decisions.

For those in the Newtown, PA area, in-person showings can also be arranged.

Purchase What Makes Sense

There’s no minimum purchase requirement; you’re free to select only the pieces that make sense for your business.

This allows you to stay flexible, manage your inventory strategically, and focus on what you know will sell.

Our goal is to support ongoing relationships, not one-time transactions.

You choose what works, not the entire lot.

  • gold stacking ring
  • rose gold enhancer ring
  • gold earrings
  • ruby gold ring
  • sun bracelet
  • multi-stone ring
  • sapphire earrings

Pricing & Buying Expectations

Markup

Most inventory is priced 20%–50% above the spot price

Branded

Higher-end or branded items fall toward the upper end

Quality

Focus is on resale-ready pieces, not scrap

Most partners purchase between $3,000 – $15,000+ per month

Our wholesale program is ideal for business who are actively buying and turning inventory.

Who This Is For

Good fit for:
  • Etsy and eBay jewelry sellers
  • Vintage and estate resellers
  • Boutique owners
  • Online-first jewelry businesses
  • Fine jewelry establishments
blue topaz ring
14K octagon ring
Not a fit:
  • Buyers looking for brand-new wholesale jewelry
  • Dropshippers or mass-production retailers
  • One-time or hobby buyers
  • Brand-authenticated product

Why Sellers Use This Instead of Traditional Sourcing

Estate Sales & Auctions

Shopping for pieces individually is time-consuming, inconsistent, and competitive.

Traditional Wholesale

Traditional wholesale is great if you want a lot of the same product, not if you want one-of-a-kind pieces.

Our Model

We provide consistent access to estate pieces, curated for resale, and built around your inventory needs.

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Frequently Asked
Questions

No, Alloy does not currently sell brand-new jewelry. We source all of our jewelry from previous owners and hand-select items for resale both through our marketplace and other wholesale outlets. Our program allows buyers to purchase estate jewelry wholesale.

We do not sell wholesale lots in the traditional sense. Instead, we curate a selection for each business based on its inventory needs, and the business can choose what to purchase from that selection.

Yes, most partners work with us based on their niche. The first step in becoming a partner is a brief discovery call where you can tell us what you’re looking for. We will do our best to put together a selection that meets your inventory needs.

Alloy maintains a steady inventory inflow and works with partners on an ongoing basis.

All items are evaluated for metal purity and accurate weight. Alloy does not, however, authenticate brand name or age. Stones are tested for identification purposes only.

There is no minimum to purchase, though please note that the wholesale program is designed for bulk inventory purchases.

All pieces incur a markup of 20 to 50%, with notable and designer pieces falling on the higher end.

Access is limited to the contiguous U.S. and is only for those actively conducting business.

Request Access to Inventory

Tell us a bit about your business and inventory needs. We’ll review and reach out if it looks like a good fit.

What Happens Next

  • We review your business and inventory focus
  • If it’s a good fit, we’ll reach out to schedule a brief call
  • We’ll walk through inventory and pricing
  • If aligned, we’ll curate your first private selection

Most partners purchase between $3,000–$15,000+ per month.

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