Gold Buyer Online

Sell Gold Online For Cash

Easy, Risk-Free, No-Obligation Process

  • Free, No-Obligation Appraisal Kit
  • Free Insured Shipping & Returns
  • Get Paid Quickly and Securely
  • No Hidden Fees or Charges
  • BBB Accredited Gold Buyer
SEND MY FREE APPRAISAL KIT
SEND MY FREE APPRAISAL KIT
Gold buyer service

Excellent

4.9 Avg. Rating

4.9 Average Rating

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Trusted Partnerships & Recognized Accreditations

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Our Associations

Trusted Partnerships & Recognized Accreditations

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Highest
Payouts

Industry-best payouts are lightning fast and guaranteed to beat any gold buyer online or in-store.

100%
Transparent

View your recorded video appraisal from unboxing to final offer as if you’re in the lab with our experts.

Quick &
Easy

It’s never been easier to get paid for your gold items. Getting started takes less than two minutes!

Satisfaction Guaranteed

Work with a dedicated Alloy Advisor assigned to your order to get human support from beginning to end.

Meet Alloy

Alloy offers a seamless and efficient way to sell your gold, silver, and platinum jewelry, regardless of its condition. Our focus is on providing the utmost transparency and value to our customers. You’ll always know exactly what to expect and the amount you’ll receive.

At Alloy, we are committed to transparency and fairness, ensuring you get the best possible value for your items. Whether you need extra cash or simply want to declutter your jewelry collection, Alloy is here to support you every step of the way.

Learn More
Gold

$2623.10

Platinum

$929.27 

Palladium

$919.02

Silver

$29.51

Easy as 1, 2, 3!

Just three steps to get started with no commitments, $25K of insurance, and free returns.

Click “Get Started” to get a free Appraisal Kit

We’ve made the entire process a breeze. Simply click “Get Started” to claim your free Alloy Appraisal Kit. You’ll also be assigned a dedicated Alloy Advisor so you have real human support from beginning to end.

GET STARTED
Click “Get Started” to get a free Appraisal Kit

We’ve made the entire process a breeze. Simply click “Get Started” to claim your free Alloy Appraisal Kit. You’ll also be assigned a dedicated Alloy Advisor so you have real human support from beginning to end.

GET STARTED
Get shipping & up to $100K of insurance, 100% Free

We take care of everything – shipping, insurance, and tracking – all free of charge. Your gold is protected every step of the way. Your Appraisal Kit includes a pre-paid, pre-labeled, and fully insured return parcel.

Get shipping & up to $100K of insurance, 100% Free

We take care of everything – shipping, insurance, and tracking – all free of charge. Your gold is protected every step of the way. Your Appraisal Kit includes a pre-paid, pre-labeled, and fully insured return parcel.

Review & accept an
industry best offer

Appraising jewelry requires a meticulous process including a detailed inspection, precise weighing, comprehensive testing using x-ray and state of the art lab equipment, extensive research, rigorous documentation, and an accurate valuation. Once our team appraises your items, your Alloy Advisor will send you a confirmed and leading cash offer.

Review & accept an industry best offer

Appraising jewelry requires a meticulous process including a detailed inspection, precise weighing, comprehensive testing using x-ray and state of the art lab equipment, extensive research, rigorous documentation, and an accurate valuation. Once our team appraises your items, your Alloy Advisor will send you a confirmed and leading cash offer.

Get Paid Quickly
on the Same Day

Once our gold buyer experts have appraised your items and generated an offer, your Alloy Advisor will quickly send you a top-dollar cash offer. Rest assured your payout will be triggered promptly on the very same day you accept the offer. Nearly 100% of our customers accept their industry-best offer!

Get A Free Estimate

Recent Payouts

SOLD

2 Days Ago

$512

Miranda’s Gold Necklace

Houston, TX
SOLD

3 Days Ago

$485

Jenny’s Gold Ring

Dallas, TX
SOLD

1 Day Ago

$1,029

Chloe’s Gold Bracelet

San Diego, CA
SOLD

6 Days Ago

$212

Michelle’s Gold Ring

San Antonio, TX
SOLD

2 Days Ago

$658

Jessa’s Gold Rings

Oklahoma City, OK
SOLD

1 Day Ago

$1,026

Karen’s Gold Bracelet

New Orleans, LA
SOLD

4 Days Ago

$317

Audrey’s Gold Ring

Las Cruces, NM
SOLD

4 Days Ago

$225

April’s Gold Ring

Dallas, TX
SOLD

5 Days Ago

$147

Tina’s Gold Necklace

Austin, TX
SOLD

7 Days Ago

$252

Regine’s Gold Necklace

Phoenix, AZ
SOLD

4 Days Ago

$189

Daphne’s Gold Earrings

Rio Rancho, NM
SOLD

3 Days Ago

$1892

Kathy’s Gold Bracelet

Tulsa, OK
SOLD

1 Day Ago

$284

Ginna’s Gold Ring

Tucson, AZ
SOLD

2 Days Ago

$529

Amy’s Gold Necklace

Forth Worth, TX
SOLD

2 Days Ago

$512

Miranda’s Gold Necklace

Houston, TX
SOLD

6 Day Ago

$212

Michelle’s Gold Ring

San Antonio, TX
SOLD

1 Day Ago

$1,026

Karen’s Gold Bracelet

New Orleans, LA
SOLD

4 Days Ago

$189

Daphne’s Gold Earrings

Rio Rancho, NM
SOLD

1 Day Ago

$284

Ginny’s Gold Ring

Tucson, AZ
Get A Free Estimate

Gold Buyer Offering Best Prices Online

Alloy offers the best possible payout for your gold, silver, and platinum jewelry. We’re able to do this because we’ve built strong relationships with large refiners of precious metals. These refineries use gold in other everyday products like electronics, vehicles, and even healthcare equipment.


We’re also able to give you the highest payout for your gold because we’re digital only gold buyers. By reducing our overhead costs in comparison to local gold buyers, we’re able to pass that savings on to you in the form of a higher payout for your gold jewelry.

GET STARTED

Why Alloy

As a customer, you’ll have little stress and receive the largest payout.

Others Online Buyers
  • No instant estimates
  • Confusing and long process
  • Reputation concerns
  • Inconsistent payouts
  • Accurate instant estimates
  • Free shipping & insurance
  • Video recorded appraisals
  • Industry-best cash offer
Store Buyers
  • Negotiation required
  • Poor and challenging experience
  • Low payouts
  • Intimidation tactics
NPS Rating
Average Customer Rating
Offer Acceptance Rate
Years Combined Experience

As Seen On:
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Don’t Take Our Word For It

See what people are saying after using our gold buyer services to sell their precious metals, gold, and jewelry to us for instant cash.

Get A Free Estimate
Lio Vassallo

Really good, really easy. Better price than local jewelry shops. The whole process was very smooth. Enjoyed working with them!

Gabriel Ayala

The whole thing was just so quick and it was so easy to do. I will definitely be recommending it to every single person I know. Thank you Alloy!

Chris Johnson

Outstanding service! They gave me the best rates for my gold. A financial lifesaver when I needed it. Thank you, team!

Lio Vassallo

Really good, really easy. Better price than local jewelry shops. The whole process was very smooth. Enjoyed working with them!

Gabriel Ayala

The whole thing was just so quick and it was so easy to do. I will definitely be recommending it to every single person I know. Thank you Alloy!

Chris Johnson

Outstanding service! They gave me the best rates for my gold. A financial lifesaver when I needed it. Thank you, team!

Bonnie Williams

Professional, quick, and best price in town for my gold. The whole experience was surprisingly enjoyable. It’s my go-to place now!

Alloy Gold Buying Service FAQ’s

Yes, the service is free to use. We offer free shipping and return on all precious metal items. We only charge a small fee of $10 or less to ship back items that are not eligible for purchase, such as costume jewelry or items not made of gold, silver, platinum or palladium. With Alloy, you get can upfront estimates over the phone and are paid fast because we actually are the gold buyer. We send you a free Appraisal Kit with up to $100K insurance included. If you are not happy with your no-obligation offer, you can request a complimentary return of your precious metal items.

When you accept your offer before 5pm ET, you’ll be paid the very same day. You can choose from several payout methods including:

  • PayPal® (immediately)
  • Venmo® (immediately)
  • Wire (same say)
  • Check by mail (7-14 business days)
  • ACH/direct deposit (2-3 business days)

You can change your payout method any time before you accept your final offer. If you need any help with changing your payout method or have other questions, please get in touch with us and we will be glad to assist you.

We vet all of our shipping partners at length. FedEx Express is a safe way to send us your valuables. All shipments automatically include $25K of insurance. We can insure your items up to $100K of your shipment. All shipments are insured by Lloyd’s of London. 

Alloy specializes in purchasing gold, silver, platinum, and palladium items. Check out our “Items You Can Sell Page” for more information.

Gold: We buy various types of gold, including gold jewelry, gold bullion, and even dental gold.

Silver: We accept items like silver necklaces and chains, silverware, and other silver collectibles.

Platinum and Palladium: While our primary focus is on gold and silver, we also purchase items made from these metals.

Please note Alloy only purchases diamonds greater than one (1) carat as diamonds smaller than one (1) carat are most often not able to be resold or re-purposed. 

Alloy specializes in purchasing gold jewelry and other refined precious metal items. While we do accept gold nuggets of pure 24K gold, we do not purchase panned gold, rocks with gold in them, or unrefined gold in other forms. Our focus is on providing a straightforward and transparent process for selling gold jewelry. Check out our “Items You Can Sell” page for more details. 

Yes, at Alloy, we purchase gold bars, rounds, and coins made of pure gold. Rounds are coin-shaped but not intended for commerce. We do not purchase coins meant for currency, such as quarters or dimes. Our focus is solely on the value of the metal on the day you wish to sell it, not on any perceived or antique value. If you have bars or rounds you’d like to sell, please feel free to contact us for a transparent and efficient selling process.

Every gold item that we buy is is evaluated using the following steps:

1. Purity: The purity of gold is measured in karats (K), with 24K being pure gold. Gold items are often made from alloys that contain other metals, so the purity of the gold content needs to be determined. This can be done using various testing methods, such as electronic testing, acid testing, or X-ray fluorescence (XRF) analysis.

2. Weight: The weight of the gold item is measured in grams or troy ounces. Accurate weighing scales licensed by the State of Pennsylvania are used to determine the precise weight of the gold items, excluding any other materials or stones present in the item.


3. Market price: The current market price of gold is an essential factor in determining the value of gold items. Gold prices fluctuate daily based on supply and demand, economic factors, and global events. Evaluators stay up-to-date with the latest market trends and have pricing data refreshed every 60 seconds to provide industry leading offers.


4. Evaluation: Based on the purity, weight, and current market price of gold, evaluators calculate the value of the gold item. For example, if a gold item has a purity of 18K and weighs 10 grams, the gold content is 7.5 grams (as 18K gold contains 75% gold). The value is calculated by multiplying the weight of the gold (7.5 grams) by the current market price per gram.


Once the gold appraisal is complete, you will receive an offer based on the determined value. Offers for gold are provided within the same day of evaluation, and payment is issued the same day you accept the offer as long as the offer is accepted before 5pm ET.

Our goal is to give you the best price possible. Unlike other gold buyers, we have guaranteed minimum offers based on the value of the metal that your item is made of. In fact, we’re so confident in our offers that we have a price match and highest payout guarantee. If you get an offer from any national online competitor, you can contact your Alloy Advisor directly or email [email protected] with an official final offer from a competitor and we’ll match it up to 100% of the current day’s spot price.

Alloy is 100% no-obligation and we guarantee you we pay the most in the industry. If you’re not satisfied at any point along the way including with your final offer, you can request a free insured return of your precious metal items. 

Alloy will never charge you for returning valuables made of precious metals (e.g. gold jewelry). On occasion, we are required to charge a small return shipping fee if we’re unable to make you an offer on your items (e.g., gold dust, rocks, ungraded metals, electronics, etc.). This is typically only the case in the event none of the items sent to Alloy contain precious metal. 

As soon as Alloy’s lab receives your valuables, they are swiftly evaluated by our in-house experts. You’ll receive a best price guaranteed offer via email, text, or phone call the same day. 

We give you an offer the same day we receive your items, less than 24 hours after receiving them. Our team of experts will appraise your valuables the moment they arrive, and within the same day, we’ll make you a best price guaranteed offer.

Contact Info
Corporate HQ

11 Penns Trail, Suite 800, Newtown, PA 18940

Call or Text Us

(888) 672-1471

Email Address

[email protected]